About Liza

Hi, I’m Liza - a UX Designer and Creative Strategist who believes good design should feel like magic (but is really just the result of solid research, smart strategy and a touch of obsessive detail). I started out in paid media, moved into UX design, and recently found my way into creative strategy, where I get to bring together storytelling, design thinking, and cultural insight (basically, all my favorite things). Over the past few years, I’ve worked on digital experiences for health and tech brands across the U.S. and Canada.

I’m also big on physical and mental wellness — currently finishing my Pilates teacher training, which has become a huge part of how I stay balanced, focused, and energized in both work and life. 🤸🏼